Shoppers Stop Sets GUINNESS WORLD RECORDS® Title for Longest Line of Lipsticks

-

Shoppers Stop Sets GUINNESS WORLD RECORDS® Title for Longest Line of Lipsticks

 Sanchita chatterjee,Kolkata, 27th July, 2026: Shoppers Stop & SSBeauty, India's premier destination for fashion & beauty, has etched its name into the record books with a GUINNESS WORLD RECORDS® Title for Longest Line of Lipsticks using 1016 lipsticks, creating a spectacular lipstick monument through Lip Land, its first-of-its-kind experiential beauty campaign. The achievement marks another milestone in Shoppers Stop journey of celebrating individuality, self-expression and innovation. The celebration took place on 25–26 July, ahead of National Lipstick Day on 29 July.

Reflecting the strength of the Shoppers Stop & SSBeauty ecosystem, which brings together over 500 premium brands, Lip Land showcased a curated selection of 3,000+ lipstick products, offering customers an extensive choice of shades for every mood, occasion and personal style. The record-setting installation stood as a celebration of this unparalleled portfolio, reinforcing Shoppers Stop commitment to delivering choice, discovery and immersive beauty experiences through a carefully curated assortment of leading beauty brands.






Over two vibrant days, Lip Land transformed beauty discovery into an immersive wonderland of colour, featuring interactive installations, product trials and engaging beauty experiences. The activation brought together beauty enthusiasts and leading beauty brands including Maybelline, Chambor, Revlon, Love ETC, Faces Canada, Nykaa, Lakmé and Joyology, creating a vibrant platform for discovery, experimentation and self-expression.

Speaking on the success of the initiative, Mr. Jiten Mahendra, Customer Care Associate and CMO, Shoppers Stop, said, “At Shoppers Stop, we believe beauty is a powerful expression of individuality. With over 3,000+ lipstick choices curated for every style, mood and occasion, this GUINNESS WORLD RECORDS®️ Title is more than a record, it reflects our commitment to creating immersive experiences that redefine premium beauty retail.”

Lip Land also showcased the strength of the Shoppers Stop & SSBeauty beauty ecosystem, bringing together some of the country's most loved beauty brands while reinforcing the retailer's leadership in premium beauty. Alongside participating brands, Shoppers Stop offers consumers access to globally renowned beauty houses including Armani Beauty, Prada Beauty, M·A·C, NARS, Shiseido, Clarins and Valentino Beauty, delivering a curated portfolio that spans prestige, premium and everyday beauty under one roof.

As beauty retail continues to evolve from transactions to experiences, Shoppers Stop remains committed to creating differentiated destinations that inspire discovery, foster deeper consumer engagement and celebrate self-expression. Through innovative concepts like Lip Land and a carefully curated portfolio of leading beauty brands, Shoppers Stop continue to redefine how consumers discover, experience and celebrate beauty in India.


Comments

Post a Comment

Popular posts from this blog

CAA: What is the Citizenship Amendment Act? Who can apply, and what are the rules?

-
Image
CM Suvendu Adhikari.  Reported by Sanchita chatterjee : What is the CAA? The CAA, or Citizenship Amendment Act, is a law passed by the Parliament of India in 2019. The primary objective of this Act is to simplify the process of granting Indian citizenship to individuals belonging to six specific religious minority communities who have arrived from three neighboring countries: Pakistan, Bangladesh, and Afghanistan. Which six communities are covered under this Act? According to this Act, individuals belonging to the Hindu, Sikh, Buddhist, Jain, Parsi, and Christian communities are eligible for benefits. This Act applies to individuals who entered India on or before December 31, 2014. What are the key conditions for applying? Country: The applicant must be a citizen of Pakistan, Bangladesh, or Afghanistan. Religion: The applicant must belong to one of the six religious communities mentioned above. Date of Entry into India: The applicant must have entered India on or before December 31...
Read more

The boy walks the ramp. Spotlight, camera, applause. But he doesn't speak. He is West Bengal's first autistic model

-
Image
Bengal first autistic  model Baiduriyy  Bakshi with mother  Sumitra Paul  Bakshi at Breaking the Frame screening  Kolkata May 2026 The boy walks the ramp. Spotlight, camera, applause. But he doesn't speak. He is West Bengal's first autistic model. 20 May 2026, Kolkata: I am watching a documentary in a cinema hall, but I feel like I am looking at a mirror of society. Breaking the Frame: The Journey of West Bengal's First Autistic Model has a special screening in Kolkata. This film by director Soumen Das is not just the modeling journey of Baidurya Bakshi, but the story of neurodiversity. Who is Baidurya Bakshi?  West Bengal's first autism spectrum model. She walks the ramp, poses in front of the camera. But her real strength is silence, patience and the courage to be herself. The film shows that the obstacles are not in our power, but in our lack of understanding. When society frames, talent is trapped. What is the documentary saying?  Breaking the Fram...
Read more

Bongo purush Sanman, 2026

-
Image
BONGO PURUSH SAMMAN CHITOTOS ROY           photo by Chittotos Roy 2nd August,      2nd August, 2026 Satyajit Ray Auditorium, ICCR, Kolkata : Redwine Entertainment has organised *Bongo Nari Sanman, 2026* & *Bongo Purush Samman, 2026* award ceremonies to acknowledge the role played by women & men as change makers in the society. The award seeks to recognise the deep impact made by women & men both in different fields, ranging from news reportage to police service, and from social work to music. This is particularly true after the kind of work that women & men, both as individuals and in collectives, After a thorough survey and research, we are pleased to honour a star-studded list of 12 extraordinary women & 12 extraordinary men, who have made significant contributions in their own ways. This is the Seventh in a line of events planned by, Redwine Entertainment that seeks to work at the intersection of impactful work and entertain...
Read more