PHOTO BY SANCHITA CHATTERJEE
Reported by Sanchita ChatterjeeKolkata, 6th December 2025: Indriya, Aditya Birla Jewellery, has made a grand entry into West Bengal with the launch of its first flagship store in Kolkata. The opening marks a significant milestone for the brand as it expands into India’s cultural capital, a city where heritage and modernity blend seamlessly.Known for its colonial architecture, thriving art scene, literary legacy, and deep love for music, Kolkata has long been a hub of creativity and craftsmanship. This spirit aligns perfectly with Indriya’s vision of treasuring tradition while embracing contemporary design. The brand aims to bring exquisite craftsmanship and stunning jewellery collections to a city that appreciates artistry in every form.The Kolkata flagship store showcases Indriya’s signature range of handcrafted gold, diamond, and polki jewellery, designed for both everyday elegance and grand celebrations. Each piece reflects meticulous attention to detail, blending timeless techniques with modern aesthetics to cater to Kolkata’s discerning customers.Speaking at the launch, a company spokesperson said, “Kolkata celebrates culture, creativity, and craftsmanship — values that are at the heart of Indriya. We are proud to bring our debut store to a city that understands the soul of jewellery and cherishes it as an heirloom.”The store launch was attended by city dignitaries, design connoisseurs, and jewellery lovers who praised the collection for its blend of heritage motifs and contemporary styling. With festive and wedding season underway, Indriya expects strong interest from Kolkata’s buyers who seek pieces that tell a story.With this launch, Indriya strengthens its retail presence across India while honoring Kolkata’s legacy as a city that treasures beauty, art, and tradition. The flagship store is now open to customers at its prime location in the city.
PHOTO BY SANCHITA CHATTERJEE
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